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KM20

In 2024, the main concept store in Russia and one of the leading concept stores in the world, KM20, turns 15 years old.

Opened in 2009 by Olga Karput, the store changed the fashion and retail landscape of Moscow, and has continued to put Moscow on the fashion map of the world for many years.

Thanks to a unique combination of trendy purchasing, a modern and fresh approach to organizing space, as well as a long history of masterfully working with brands and creating unique exclusive collaborations with the best minds of the fashion world, KM20 has established itself as the most progressive, beloved retailer.

As part of the celebration of its 15th anniversary, the store is preparing a number of special collections with the most sought-after and anticipated designers, and will also release a book about the history of fashion in Russia, the world and conceptual retail over the past 15 years.
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