ZOMER

Zomer is a Parisian clothing brand founded by designer Daniyal Aitouganov and stylist, fashion director of Dazed magazine Imruh Asha. The brand's name translates from Dutch as "summer". The brands’ style is distinguished by bright colors and asymmetrical cuts, as well as numerous references to contemporary art. The brand is best known to the audience for items with voluminous flower-shaped appliqués and combinations of intricate, kaleidoscopic prints. Aitouganov and Asha's appearances to take a bow at the end of the shows have also gained a lot of attention: in previous seasons, Doppelgangers of the designers came out to greet the guests instead of them, and at the end of the fall-winter 2025/26 show, the founders of the brand came out themselves, but with their backs turned to the audience.