ADERERROR

The South Korean brand ADER ERROR, a collective of diverse creative personalities, was founded in December 2014 and is based in Seoul. Each collection is produced by the joint efforts of designers from St. Martin's College, the Fashion Institute of Technology and ESMOD, as well as many illustrators, graphic designers, marketers and merchandisers. The brand name stands for as follows: A = aesthetic ("aesthetics"), D = drawing ("drawing"), ER = the ending of the verb, which generally means "people responsible for aesthetics". The second part of the name Error is "error", that is, everything that is considered imperfect is erroneous. Thus, the creators of the brand emphasize how fascinated and inspired they are by imperfection and strive to turn bad into good — with the right visual.