UNDERCOVER

A Japanese brand founded by designer Jun Takahashi in 1990. The name of the label implies something "secretive," "coverted." This reflects Takahashi's desire to remain outside the fashion mainstream and be guided solely by his personal principles in his work. Undercover's style is often described as a mix of various subcultural codes (especially punk), streetwear, and intricate couture techniques, yet this definition hardly captures its full philosophy. For the past 35 years, Jun Takahashi has consistently created collections that feel relevant both at the time of their release and for years to come. His sources of inspiration are wildly diverse, ranging from the style of rock icon Patti Smith to supermarket plastic bags and plush toys.