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Ad Marginem
Russia's premier concept store, KM20, celebrated its 15th anniversary last year. Over this time, it has established itself as a venue that always showcases the most advanced fashion design. The founder of the project, Olga Karput, decided to document this journey and publish a book in collaboration with the independent publishing house Ad Marginem and the design studio ABCdesign. She also co-authored the book with KM20's former PR director Anna Binevskaya, and journalists Pavel Vardishvili and Anton Gulevsky.
The book, "Fashion 2.0: An Industry History from 2008 to 2024," covers the entire recent history of fashion from 2008 to 2024. Some chapters are also accompanied by personal letters from Olga Karput, in which she shares insights into the key milestones of her professional path.
The book is being released in collaboration with Ad Marginem and will be the first under the publisher's new direction—'published by'—which is focused on partnering with brands and projects that shape the contemporary cultural landscape.
The book, "Fashion 2.0: An Industry History from 2008 to 2024," covers the entire recent history of fashion from 2008 to 2024. Some chapters are also accompanied by personal letters from Olga Karput, in which she shares insights into the key milestones of her professional path.
The book is being released in collaboration with Ad Marginem and will be the first under the publisher's new direction—'published by'—which is focused on partnering with brands and projects that shape the contemporary cultural landscape.
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