JENNY FAX

A Japanese brand founded by Jen-Fang Shueh in 2011 following her studies at Central Saint Martins. Based in Tokyo, the label fuses Japanese pop culture with contemporary Western trends. Jen-Fang reimagines the concept of "awkward" femininity, drawing inspiration from Japanese teenage subcultures. Playfully childlike silhouettes, distorted proportions, school-inspired aesthetics, vibrant colors, and DIY-style details have become hallmarks of the brand's DNA, winning over fashion influencers and stylists worldwide.